Ettitude targets eco-conscious shoppers with its organic bedding

Ettitude, recently graduated from the ERA accelerator, is looking to ride the growing wave of e-commerce by offering eco-friendly sheets. The company offers bamboo lyocell sheets and pajamas, which feel like a hybrid between silk and cotton, and stay cool longer than cotton or other fabrics. Bamboo lyocell fabric is essentially organic fabric made from weaving together tiny fibers of organic bamboo material or pulp.

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