iHeartMedia to acquire radio adtech company Jelli

Radio giant iHeartMedia announced today that it’s reached an agreement to acquire Jelli, a company bringing programmatic ad-buying to radio broadcasters. In fact, iHeartMedia was already working with Jelli to allow businesses to use programmatic tools to buy advertising on the company’s 850 broadcast radio stations. iHeartMedia also invested in Jelli’s most recent funding round.

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