Joco almost died at launch. Now, it’s a lifeline for e-bike delivery riders — and a profitable business

On a September morning in 2024, two Jonathan Cohens — one from the Rockaways in Queens, the other from London — stood in an empty 15,000-square-foot parking garage near Hudson Yards in New York City. As they walked over chipped yellow lines, they explained how the space would help Joco, their shared e-bike startup.

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