Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores

Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department stores. The brand was founded on the premise that men needed a safe space to buy lingerie for women and women needed a larger variety of sexy, angelic bras and other intimates to wear for men. But it’s 2018. Women, today, buy lingerie for themselves.

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