Men’s wellness startup HIMS has launched a line of women’s health products called HERS

Exactly one year to the day since it launchedits line of men’s health products, HIMS is announcing its foray into women’s wellness. The company is using its mountain of venture capital to support the new brand, called HERS. In September, HIMS raised another $50 million in a round led by IVP. The financing valued the startup, which has brought in $97 million to date, at $500 million, according to PitchBook.

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