Soci raises $12M to help big brands manage local marketing

According to CEO Afif Khoury, we’re in the middle of “the third wave of social” — a shift back to local interactions. And Khoury’s startup Soci (pronounced soh-shee) has raised $12 million in Series C funding to help companies navigate that shift. Soci works with customers like Ace Hardware and Sport Clips to help them manage the online presence of hundreds or thousands of stores.

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