Social chat app Capture launches to take a shot at less viral success

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At first glance launching a new social app may seem as sensible a startup idea as plunging headfirst into shark-infested waters. But with even infamous curtain-ripper Facebook now making grand claims about a ‘pivot to privacy’ it’s clear something is shifting in the commercial shipping channels that contain our digital chatter. Whisper it: Feeds are tiring. Follows are tedious. Attention is expiring.

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