Target Circle and TapHeaven team up in a mobile marketing merger

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Target Circle andTapHeavenhave announced that they’re merging into a single company under the Target Circle brand. TapHeaven co-founder and CEO Chris Hoyt, who is becoming chief growth officer at the combined organization, said the two companies have been “trying to solve the same problem” — namely, eliminating many of the inefficiencies in the mobile advertising business.

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