Uberflip acquires SnapApp for smarter content targeting

Uberflip is acquiring SnapApp, bringing together two startups that promise help marketers use their content more effectively. President and Chief Marketing Officer Randy Frisch argued that Uberflip focuses on content experience, not content marketing. In other words, it’s not selling productivity and workflow tools for marketers to write blog posts and and create videos. Instead, it helps them present their existing content in a smarter and more personalized way.

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