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Why is an Amazon-backed AI startup making Orson Welles fan fiction?

6 min•8 september 2025

Why is a startup that bills itself as the “Netflix of AI,” and that recently raised money from Amazon’s Alexa Fund, talking about remaking a movie that was first released in 1942? 

Well, the company has built a platform that allows users to create their own cartoons with AI prompts — Fable is starting out with its own intellectual property, but it has ambitions to offer similar capabilities with Hollywood IP. 


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