Why your startup may not be as great as everyone says

Gil Ben-Artzy Contributor Gil Ben-Artzy is a founding partner at UpWest Labs. One of the very first things we ask Israeli entrepreneurs who are hoping to break into the U.S. market is to tell us how their product or service is being received by their target market. What is the feedback? Are potential customers hungry for what the team is selling? Validation, both of the broader vision and the early product itself, has to be a key focus for any aspiring entrepreneur.

Learn more about your ad choices. Visit podcastchoices.com/adchoices