Is It The 'Pokémon' Or The 'Go' That Matters?

Pokémon Go is an undeniable phenomenon, and the first mass-appeal hit from the world of augmented reality — a technology people have been expecting would transform gaming for years. That leaves a big question, though: is its popularity a sign of the future for AR, or is the game an isolated phenomenon that owes more to the popularity of its brand? This week, we discuss what we can learn from Pokémon Go, and whether we can truly learn anything at all.