The Curious Case of the MacBook Neo

Apple’s MacBook Neo signals a quiet but important shift in strategy. Instead of pushing further upmarket, Apple is redefining what a more accessible Mac can look like—without abandoning the core experience that makes its ecosystem so sticky. This isn’t just about a new laptop. It’s about expanding reach, rethinking cost-performance tradeoffs, and putting pressure on the broader PC market in a way that feels… very Apple.

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