Episode 16-37 “Pre”-suasion – The Science of Getting People on Your Side

On this week’s Tech Nation, Moira speaks with ROBERT CIALDINI (“Chal-dee-nee”), Professor Emeritus, Arizona State University, and author, “Pre-suasion: A Revolutionary Way to Influence and Persuade”. Then on BioTech Nation, DR. DANIEL KRAFT, the Chair of Medicine at Singularity University. He’s the Founder of Exponential Medicine, the annual fall conference each year in San Diego, which brings together people interested in the frontiers of medicine, and the technology that can drive it.