How AI Is Changing Animation: Toonstar on Faster Production, Lower Costs and Fan-Owned Stories

John Attanasio and Luisa Huang, founders of Toonstar, join Thinking on Paper to explain how artificial intelligence is changing animation production, audience development and storytelling.

Traditional animation is expensive and slow to produce. Toonstar uses AI-assisted tools to reduce production time and costs while keeping writers, animators and performers involved in the creative process. The company has produced projects including StEvEn & Parker and The Gimmicks, an animated series developed with Mila Kunis.

In this episode, we discuss:

How AI is used in animation production
How Toonstar reduces the time and cost of creating animated shows
Which parts of animation can be automated
Why human writers, artists and performers remain central to the process
How TikTok and YouTube can be used to test characters and story ideas
Why social media is changing how animated series are developed
How audience feedback can shape storylines and characters
What blockchain adds to fan participation and digital ownership
How independent studios can compete with established Hollywood animation companies
What AI-generated animation means for creators and entertainment businesses

John and Luisa explain how Toonstar develops concepts in public, measures audience response and adapts productions more quickly than conventional studios.

This conversation examines whether AI can make animation cheaper and more responsive without reducing it to automated content, and how creators can give audiences a meaningful role in the stories they support.

Please enjoy the show.

Timestamps

TIMESTAMPS(00:00) Disruptors And Curious Minds(00:54) Why Beavis & Butthead Changed Animation For Mark(02:18) AI Animation Technology Explained(02:45) Disney & Warner Bros Executives on AI(04:21) Future of Animated TV Shows(05:03) Traditional Animation Process Explained(08:52) Creating Animated Characters in 2024(10:49) Can AI Write Stories? (12:47) AI Animation Tools and Software(14:15) Toonstar Animation Technology (17:46) Animation Production Costs Today(19:26) Mila Kunis Web3 Animation Project The Gimmicks(23:00) Beyond Hollywood: How to Fund Animation Projects(24:35) Musicly(27:12) Steven & Parker: Making Viral Animated Content
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