Inside Formula One’s Speed Hunt with Atlassian Williams F1 Team Principal James Vowles - The Story

How did nine rejection letters and “boring” data lead to “the biggest transformation in sport”? Americans might know Formula One Racing from the hit Netflix show “Drive to Survive.” But F1 has long been a fan favorite in Britain and Europe. Today’s guest, team principal James Vowles, sits down with Oz to discuss how he’s bringing his team, Atlassian Williams F1 Team, from a recent slump into the Top 5. His process involves being “data-rich”, pushing his team to the brink, and utilizing AI and technology to get that elusive tenth of a second in speed. 

Additional Reading: 

• ‘Get rid of the battery’: F1 under increasing pressure to make more changes to engine rules | Formula One 2026 | The Guardian
• Formula One Went Green—and It’s Driving Everyone Crazy | WSJ  

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