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Sam Altman Bought A Media Company. Now What? w/ Emily Sundberg - The Story

43 min8 april 2026

TBPN started with a simple premise: what if the tech world got the ESPN treatment? Eighteen months later, it is a profitable independent media company — until last week, when OpenAI acquired it for hundreds of millions of dollars. 

Oz sits down with Emily Sundberg, author of the daily business newsletter Feed Me and frequent TBPN guest, to unpack what the deal actually means. They get into why OpenAI went shopping for a media company in the first place, what independence is really worth when a nine-figure offer lands in your inbox, and what this deal reveals about the strange new economy of attention. They also get into how Emily Sundberg built Feed Me into a thriving independent business — and why she's in no rush to follow TBPN out the door.

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