4 myths and misunderstandings about doing business in Africa | Nomava Zanazo
Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens -- and invites businesses from overseas to share in its wealth ... once they've done their research.
Want to help shape TED's shows going forward? Fill out our survey!
For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.
Interested in learning more about upcoming TED events? Follow these links:
TEDNext: ted.com/futureyou
Hosted on Acast. See acast.com/privacy for more information.
Senaste avsnitt
En liten tjänst av I'm With Friends. Finns även på engelska.