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A vehicle built in Africa, for Africa | Joel Jackson

8 min•19 december 2017

Joel Jackson wants to reimagine transportation around the needs of the African consumer. He's designed an SUV that's rugged enough for long stretches of uneven terrain and affordable enough to be within reach of those who need it most. Learn more about the challenges of mobility and manufacturing in Africa -- and what a localized motor industry could mean for the future of the continent.


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