India has the second largest population of any country in the world -- yet it has only 50 decent bookshops, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.
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En liten tjänst av I'm With Friends. Finns även på engelska.