Start / TED Talks Daily / The counterintuitive way to be more persuasive niro sivanathan

TED Talks Daily

The counterintuitive way to be more persuasive | Niro Sivanathan

11 min • 9 januari 2021

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

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