TED Talks Daily

To help solve global problems, look to developing countries | Bright Simons

10 min • 18 december 2019

To address the problem of counterfeit goods, African entrepreneurs like Bright Simons have come up with innovative and effective ways to confirm products are genuine. Now he asks: Why aren't these solutions everywhere? From password-protected medicines to digitally certified crops, Simons demonstrates the power of local ideas -- and calls on the rest of the world to listen up.

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