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TED Talks Daily

Why you should embrace mediocrity | Crispin Thurlow

10 min • 1 januari 2024

From "elite" pickles to "premium" baby diapers, marketers are constantly telling us to seek superiority — but "by the simple law of averages, most of us have to live a life more ordinary," says sociolinguist Crispin Thurlow. He invites us to embrace mediocrity for a change, offering a different path to contentedness without comparison.

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