MBA1189 When & How to Kill a Product That’s Not Selling
Business is failure, and failure is business.
Knowing when you’ve lost — and how to move on — is an absolute requirement of entrepreneurship. No matter how much success you create, you will also create flat-out duds, products that miss the mark and just plain don’t sell.
No big deal.
Today, we discuss how to know when it’s time to admit defeat. And just to prove it happens to the best of us, we’re using our own company as an example. We recently launched a product that did not perform as expected, forcing us to pull the plug. We put in time, effort, and resources — and it flopped.
Fortunately, product fails are never a total loss. Knowing how to retire a product skillfully will ensure that you get something out of it, even though it didn’t sell. The information and lessons revealed by a flop can be the key to your next, much better idea. Find out how to cut your losses and create new wins. Click Play!
SUBSCRIBE
YouTube | Apple Podcast | Spotify | Podcast Feed
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Fler avsnitt av The $100 MBA Show
Visa alla avsnitt av The $100 MBA ShowThe $100 MBA Show med Omar Zenhom finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.