MBA1250 Q&A Wednesday: How important is the name of my business?
A business by any other name — is the profit just as sweet?
It’s Q&A Wednesday! We’ve got a listener who’s ready to start a business, but is wondering how much time and effort to put into the business’s name. What kind of impact does it really have? Does it really matter what you call a business if the product, marketing, and execution are solid? Can a bad name hurt a great company?
As it turns out, names matter.
Today, we explain how to choose a name for your business that will save you time and effort down the road. We compare the impact of names relative to other, arguably more important factors. We discuss how your business name can help or hurt, and what to consider when creating it.
Take a moment to get the first step in your branding right. Click Play!
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