MBA1548 Guest Teacher – Saksham Sharda – How to Generate Demand and Qualify Leads Using Calculators and Quizzes
It’s the biggest question in digital marketing: how can I get people to stop and hear me out?
Today’s guest teacher, Saksham Sharda, has an answer: hear them out first. By adding fun little tools like quizzes and calculators, you’re leveraging every consumer’s favorite topic (themselves) into crucial market research.
It doesn’t just get attention. It creates qualified leads — emphasis on “qualified.”
Today, Sharda is here to explain how these tools can work for just about any kind of business. He believes so much in the power of this approach that he represents an entire business built around a user-friendly tool for adding little quizzes and such to your marketing arsenal.
In the era of ad blockers and shrinking attention spans, we need ways to hear from leads — not just talk to them. Click Play!
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