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The $100 MBA Show
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MBA1667 Should You Move Up Market? + Free Ride Friday

12 min•27 november 2020

Is it time to catch bigger fish?

Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though. 

How can you decide if it’s right for your business?

More importantly, how do you pull it off?

Today, we discuss what can go right, and what can go wrong. By making a smart transition, you can enjoy the benefits of wider profit margins, higher customer lifetime value, and a whole new market. Best of all, you can do it without alienating your current customers.

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