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The $100 MBA Show
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MBA1972 Should You Offer Your Product in an App Store + Free Ride Friday

12 min•28 januari 2022

So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play store, etc? 

What do you have to gain? What do you have to lose? 

Today, we run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for independent app developers. There are very good reasons to work with a major app store, but also undeniable drawbacks. 

So what’s your move?

Tune in to this discussion, and decide if being on a big app marketplace can work in the context of your specific business model. We’ll lay out the facts, so you can make the right decision for you.

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