MBA2140 Q&A Wednesday: How do I choose an email marketing software for my business?

Email is one of the most powerful tools for an independent business.

As they say (and as we often repeat) “the money’s in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions.

But there are way too many email platforms out there.

Today, we help a brave, aspiring young entrepreneur get started on the right track, by choosing an email platform that gets the job done on a high-schooler’s budget. But it’s not just about finding the cheapest option — it’s about finding an option that won’t hold you back when the business actually grows.

Learn what every independent business needs from their email platform, and how to make sure you choose the right one. And of course, we’ll share our personal recommendation for the platform we trust with our own campaigns.

Once you choose an email service, switching is a heavy lift. Make sure you don’t have to do it too often, by starting with one that’ll serve you well for years. Click Play!

To submit your questions, visit 100mba.net/q.

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