MBA2170 Q&A Wednesday: Should I write a book?

Let’s be honest; we’ve all thought about it: writing a book.

Whether you want extra credibility and authority in your industry, you think it’ll generate leads and sales, or you just have insights to share, a book is something most entrepreneurs consider at one time or another.

But is it worth it? And what if you’re…not a writer?

It’s Q&A Wednesday, and we’ve got a listener who thinks a book might be the key to unlocking the potential of their coaching and consulting business. But what does it really take in terms of time, effort, and resources? How do you know it’ll be received well, and actually help the business?

Today, we explore everything that goes into producing a book, whether it makes sense for a given business, and why actually writing it is only the first step. Click Play!

The Economics of Writing a Book (With Ryan Holiday)

To submit your questions, visit 100mba.net/q.

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