MBA2195 Q&A Wednesday: How do I grow an email list for my e-commerce store?

Email marketing still works better than almost anything else — but only if people get your emails.

There are a million ways to get someone’s email address, but they don’t work as well as they used to. Consumers are understandably wary of junk emails clogging their inbox. So what still works? What gets people to sign up (and actually open your emails, too)?

It’s Q&A Wednesday, and we’ve got a listener with an e-commerce store who wants to build a bigger, better email list.

However, the advice in today’s episode doesn’t only apply to e-commerce. While some of the strategies we share here are e-commerce-specific, many of the things that really grow your list are universal. In this episode, we share the moves that work best.

Hear our favorite strategies for getting into the inbox, and get ready to have an email list capable of sustaining your business.

As they say, “the money’s in the list.” Click Play!

To submit your questions, visit 100mba.net/q.

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