MBA2205 Q&A Wednesday: Should I spend $4,000 on attending an-in person conference?

Conferences can be worth their weight in gold.

But how can you tell?

It’s Q&A Wednesday, and we’ve got a listener with a business in its infancy. Their YouTube following is impressive, and they’re wondering if it’s a smart move to spend $4k to attend a conference that could help them better monetize it.

Thing is, at this stage in the business, $4k is nothing to sneeze at, budget-wise. Is it a wise investment, or a reckless gamble?

Today, Omar shares his personal experience as a new entrepreneur in that exact situation. In the early days of The $100 MBA, a conference that cost half as much was a daunting idea. Ultimately, we attended one anyway — and couldn’t be happier with the result.

Of course, not all conferences are the same. Hear what really makes a conference valuable (hint: it’s not always the presentations), and how much of your revenue is really worth sinking into something that doesn’t guarantee success. Click Play!

To submit your questions, visit 100mba.net/q.

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