Exciting Product, Boring Business

How do you build a company that has an exciting product—but has nice, boring, stable qualities, too? Paul and Rich tackle this question from a variety of angles, from tax strategy to the value of marketing to treating the user like a spouse who might cheat on you if you stop putting any effort into the marriage. (And yes, don’t worry: There is also a fair bit of synth talk. And synth noises!)