Selling Software Like Tote Bags

What makes a person pay $120 for a tote bag—or fall in love with your software? Paul and Rich use a recent article about a TikTok influencer’s pricey (and popular!) tote bag to discuss our relationships with the things we buy, from unboxing videos (“commerce translated into emotional satisfaction”) to technologists’ largely incorrect assumption that adding one more feature will fundamentally change the way users feel about their product.