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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#17 Brand as Relationship

6 min • 28 maj 2019

The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the current stage in the evolution of brands: brand as relationship.

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