The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
#287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium
Today we’re going to talk about the role of customer data and CDPs in the organization of the future.
Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world.
To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium.
RESOURCES
Tealium’s “The Organization of the Future” report: https://tealium.com/resource/whitepaper/organization-of-the-future-2022/
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https://www.gregkihlstrom.com/theagilebrandpodcast
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En liten tjänst av I'm With Friends. Finns även på engelska.