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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#33 Brands and the Modern Customer Experience

9 min • 17 september 2019

Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they want, when and where they want it.

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