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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#7 Branding and Expectation-Setting for Customers

6 min • 26 mars 2019

A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting the right expectations from the start.

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