The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
#718: Building trust while building a brand with Meika Hollender, Nara Organics
When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships?
Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining ethical and transparent practices, especially when dealing with sensitive topics such as infant health. It also demands a willingness to experiment, learn, and iterate quickly in response to market feedback and emerging trends.
Today, we're going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I'd like to welcome, Meika Hollender, Chief Marketing Officer at Nara Organics.
About Meika Hollender
Meika Hollender is the Chief Marketing Officer of Nara Organics, a pioneering brand redefining infant nutrition with its first-of-its-kind USDA-certified organic whole milk formula.
Before joining Nara, Meika served as Vice President of Brand and Corporate Communications at Grove Collaborative, a leading sustainable consumer products company and the first plastic-neutral retailer in the world. At Grove, she led the development and execution of communications strategy across brand, sustainability, and innovation, driving awareness through powerful storytelling and purpose-driven campaigns. Grove, a certified B Corp, is on a mission to move Beyond Plastic and be 100% plastic-free by 2025.
Meika first made her mark as the Co-Founder and CEO of Sustain, the pioneering brand of natural sexual wellness products for women. After growing Sustain into a category leader, the company was acquired by Grove in 2019. Meika stayed on as President of Sustain while stepping into a broader role at Grove, where she brought her passion for product innovation, social impact, and women’s health to a wider CPG platform.
She holds an MBA from NYU’s Stern School of Business and is the author of Get on Top, published by Simon & Schuster in 2018. Meika also serves on the board of Net Impact and the Young Visionaries Committee for Planned Parenthood of New York City.
Meika Hollender on LinkedIn: https://www.linkedin.com/in/meika-hollender-b574b519/
Resources
Nara Organics: https://nara.com/ https://nara.com/
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