Sveriges mest populära poddar
Start / The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX / 9 branding and substance

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#9 Branding and Substance

9 min • 9 april 2019

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a genuine experience for the brand’s audiences that builds a memorable and meaningful relationship.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Senaste avsnitt

#718: Building trust while building a brand with Meika Hollender, Nara Organics

13 augusti | 27 min

Introducing The Jordan Harbinger Show

13 augusti | 2 min

#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally

11 augusti | 28 min

#716: Streamlining brand partnerships with Alan Gould, Mutual Markets

8 augusti | 27 min

#715: Increasing speed to insights with Sid Banerjee, Medallia

6 augusti | 30 min
Vad är en podd?

En liten tjänst av I'm With Friends. Finns även på engelska.

Podcastbild

00:00 -00:00
00:00 -00:00