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The AI Breakdown

Is SEO Dead or Just Getting an AI Upgrade?

14 min30 augusti 2025

Web search is changing faster than at any point in the last 20 years. Google’s AI Overviews, Bing Copilot, and tools like ChatGPT are turning search engines into answer engines — and that means fewer clicks, less traffic, and a completely new playbook for SEO.

In this episode of The AI Breakdown, I dig into how generative AI is disrupting traditional search, why “zero-click” results are skyrocketing, and what businesses need to do to stay visible. From Answer Engine Optimization (AEO) to AI-resistant content and brand authority, you’ll get practical strategies to future-proof your SEO in the age of AI.

The AI Breakdown med Andy Dumbell finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.