Metrics and Strategies for Driving Customer Experience in eCommerce Workflows - with Abhijeet Kumar of Amazon

Today's guest is Abhijeet Kumar, Lead Customer Acquisition and Engagement for Digital Business at Amazon. He joins Emerj Senior Editor Matthew DeMello on today's episode to offer advice to retail leaders striving to enhance the customer experience at their organizations. With AI driving significant changes in how customers interact with brands, what are the biggest challenges product managers face today? We discuss the importance of crafting a compelling value proposition using AI to connect more personally with customers right now and explore what products, communication strategies, and customer engagement methods are most effective. To access Emerj's frameworks for AI readiness, ROI, and strategy, visit Emerj Plus at emerj.com/p1.