She Lost Her Job and Built a Business from 2 LinkedIn Posts | Mischa Collins

Two years ago, Mischa Collins was let go from her marketing manager role at a startup. After months of applying to jobs she was overqualified for and hearing nothing back, she decided to stop playing the victim and take control. She posted about her journey on LinkedIn. It went viral. Then she posted again. That went even more viral. From just two posts, she signed three clients and launched her career as a full-time LinkedIn creator.

Today, Mischa has grown to over 50K followers in just 18 months, runs a ghostwriting agency, coaches founders on personal branding, and is currently living in a "LinkedIn Influencer House" in Mexico with business partners Corey Blumenfeld and Charlie Hills. In this conversation with Liam, she breaks down exactly what's working on LinkedIn right now, why the algorithm has shifted more in the past month than in her entire time posting, and the specific content formats (infographics and cheat sheets) that are massively outperforming everything else. She also shares the real numbers behind her content: how a single post with a text overlay hit 80,000 impressions while the same post without one got just 5,000.

Key Topics Covered

• How getting fired became the best thing that ever happened to her career
• Going from fashion to tech sales to full-time LinkedIn creator
• The 2 LinkedIn posts that went viral and signed her first 3 clients
• Growing from 0 to 50K LinkedIn followers in 18 months
• Why the LinkedIn algorithm has shifted more in the past month than ever before
• Dwell time: the metric that matters most on LinkedIn right now
• Infographics vs lifestyle images: 80K impressions vs 5K from the same creator
• How to run a ghostwriting agency and what clients actually need
• Brand partnerships on LinkedIn: what makes a good campaign vs a bad one
• Platform dependence: why relying on one social platform is risky
• The "LinkedIn Influencer House" in Mexico with Corey Blumenfeld and Charlie Hills
• Building a personal brand while staying authentic
• Why rock bottom is the best place to build from

Episode Timestamps

00:01 - Introduction and the LinkedIn Influencer House in Mexico

02:01 - Origin story: fashion to tech sales to LinkedIn

03:33 - How LinkedIn content landed her marketing manager role

05:02 - Getting let go and the two months of rejection

05:49 - The viral LinkedIn post that launched her solo career

08:00 - Growing to 50K followers: what worked

15:07 - What's working on LinkedIn right now (algorithm shift)

16:36 - The 80K vs 5K impressions experiment

17:41 - AI's impact on LinkedIn content creation

22:00 - Building a ghostwriting agency

27:00 - Niche vs expanding your content topics

31:55 - Platform dependence and branching to Instagram/TikTok

36:00 - The creator economy on LinkedIn

40:00 - Revenue streams: brand deals, coaching, ghostwriting, cohorts

47:03 - Breaking down her income sources

50:00 - Helping brands run better LinkedIn creator campaigns

55:00 - The future of personal branding

01:00:00 - Building a life on your own terms

01:10:34 - Why you don't need to stay in your lane

01:11:06 - Where to find Mischa

Mischa's Socials:

LinkedIn — https://www.linkedin.com/in/mischacollins/

Instagram — @mischabuildsbrands

Partner Links

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