The Future of Work Is Less AI and More Human Than You Think | Aaron Mitchell Finegold, Adobe - The AI Why with Liam Lawson

Everyone thinks the future of work means spending more time interacting with AI. Aaron Mitchell Finegold believes the opposite.

As Head of Product Marketing at Adobe, Aaron sits at the intersection of enterprise AI, agentic workflows, brand intelligence and the future of how work gets done. In this conversation with Liam Lawson, he explains why most companies are approaching AI adoption incorrectly, what an agentic content supply chain actually looks like, and why trust, judgment and human relationships may become even more valuable in an AI-first world.

Stories Covered This Week:

Why most companies are deploying AI agents the wrong way
What an agentic content supply chain actually looks like inside the enterprise
How Adobe is building systems that combine humans and AI agents
Why generative AI without guardrails can damage brand integrity
The difference between work that should be done by humans versus agents
How enterprises are turning brand knowledge into AI-readable intelligence
Why trust matters for both humans and AI systems
The personality traits that will thrive in an AI-driven workplace
Aaron's vision for the future of work and why it may involve less interaction with machines than people expect

Episode Timestamps:

00:00 Intro and Aaron's background

03:01 Hands-on experience building with AI

04:41 The biggest misconception about generative AI

05:38 What an agentic content supply chain looks like

07:30 When should AI agents replace humans?

08:40 How Adobe's Brand Intelligence works

10:44 Where AI starts and human creativity ends

12:09 Aaron's vision for the future of work

13:41 What trust means for humans and AI agents

16:34 Reliability, AI systems and enterprise adoption

19:34 The personality traits that will thrive in the AI era