Simplicity is the ultimate sophistication: how to transform your brand, marketing & design

Why do people add unnecessary complexity to design solutions? Yet complex solutions often fail to get the results your technology brand, your marketing, your message is working so hard for!

The guys discuss possible reasoning for adding unnecessary complexity like Cognitive Bias, False Consensus Effect, and the Curse of Knowledge, while also sharing experiences and suggestions on how to simplify your branding, design and marketing...it's actually quite simple! 

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