Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow basic business fundamentals outsell artists who chase every new platform, and I lay out the art-selling holiday calendar you should be following right now.

A buddy of mine sold thousands of photo books. Last week he texted me: "Sold two pieces for $65,000." Where did those customers come from? They bought books first. It's not some secret. It's just the rules of business. Nothing new under the sun.

In this episode:

• Why "nothing new under the sun" is the most important business lesson artists ignore
• The difference between being an artist and having an art business
• The art-selling holiday calendar and why every holiday applies to you
• How Target's end-cap strategy is your playbook for selling art year-round
• Why Mother's Day matters even if you don't sell "mom art"
• The fishing analogy, the blackjack analogy, and the self-excuse trap

Mother's Day is 25 days away. The fish are biting. Are your lines in the water?

Related episodes:

• What Are the Biggest Art Selling Times of Year?
• The Next Big Art Selling Holiday: Mother's Day
• The Mother's Day Marketing Playbook
• Get Buyers to Act Fast: Impulse Purchases
• Merchandising 101
• Selling From Now Through Father's Day
• Spring Clean Your Art Business (last episode)