358. How to Promote Old Podcast Episodes

Your podcast episodes don't have to "expire" once the next episode is released. With some strategy, you can use your old episodes to continue growing and engaging your audience!

Please share this episode from your podcast app or https://theaudacitytopodcast.com/oldepisodes

Why bother sharing old episodes?

1. Make timeless content

• The NewsWorthy podcast: https://www.thenewsworthy.com/
• How to brainstorm future podcast topics: https://theaudacitytopodcast.com/how-to-brainstorm-future-podcast-topics-tap195/

2. Repost on social networks

• SocialJukebox: https://theaudacitytopodcast.com/socialjukebox
• MeetEdgar: https://theaudacitytopodcast.com/meetedgar
• Why SecondLine Themes are my new favorite WordPress themes for podcasters: https://theaudacitytopodcast.com/these-are-the-new-best-wordpress-themes-for-podcasters-tap336/

3. Reference old episodes in new content

• Link Whisper: https://theaudacitytopodcast.com/linkwhisper

4. Include episodes in an email automation sequence

• MailChimp: https://theaudacitytopodcast.com/mailchimp
• ActiveCampaign: https://theaudacitytopodcast.com/activecampaign
• ConvertKit: https://theaudacitytopodcast.com/convertkit
• Aweber: https://theaudacitytopodcast.com/aweber
• 13 ways to use an email list for your podcast: https://theaudacitytopodcast.com/13-ways-to-use-an-email-list-for-your-podcast-tap198/

5. Share relevant episodes in comments

• The Reddit post that inspired this episode: https://www.reddit.com/r/podcasting/comments/ym3w6m/how_do_you_drive_audience_to_older_episodes/
• My comment on the Reddit post: https://www.reddit.com/r/podcasting/comments/ym3w6m/comment/iyd5bql/

6. Reshare episodes when timely

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