386. Do IAB-Certified Stats Matter for Your Podcast?

You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters!

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Who is the IAB?

What are IAB stats

• These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/

IAB "compliance" versus "certification"

• You can see the list of certified podcasting companies here.: https://iabtechlab.com/compliance-programs/compliant-companies/#

Why IAB-certified podcast stats are good

But every standard will have loopholes

• Some podcast networks put ads in mobile games: https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/
• In my past research for testing the fastest podcast hosting: https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/

Why you don't actually need IAB-certified podcast stats

I've changed my mind about IAB certification

New feature: The Community Corner

• Dave Jackson responded to my “mythinformation” line with a voicemail: https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71

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