The Octopus Principle: What a Pink Octopus Taught Me About Security Awareness

Your awareness programme might have a brand. It might not. But what if people actually talked about it?

In this episode I look at what Octopus Energy did in a low-interest category that everyone hated, and why it maps directly onto the security awareness problem. We cover the von Restorff effect, the visual and tonal dialect that awareness programmes have built collectively over years, and what genuine distinctiveness looks like in practice.

I also introduce you to someone who has been doing this longer than some of the employees she was built to reach.

Referenced: Nudge podcast with Phil Agnew, episode What Makes a Good Logo.
https://www.nudgepodcast.com/podcast/episode/258a1c0a/what-makes-a-good-logo

Also from Risky Creative: The Awareness Angle, weekly cybersecurity news made for humans, not just IT teams.
Spotify: https://open.spotify.com/show/7rwzcRsKrXbASFBfiXoCZ6
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-awareness-angle-cyber-news-weekly/id1784126196

Check out the Secure Culture Hub.
https://www.secureculture.com

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Theme music: "X" by falling forever (fallingforever.bandcamp.com/track/x-2). Licensed CC BY 4.0. creativecommons.org/licenses/by/4.0/