Ep.94: Graeme Corbett on Life in Bloom: From TV to a Cutting Garden in Kent

What does it actually look like to leave one career behind and walk into the one that's been waiting for you?

In this episode, Jennifer sits down with Graeme Corbett, the grower and storyteller behind Bloom & Burn, just weeks after the release of his brand new book Life in Bloom. Graeme spent years working in television in London, casting contestants for shows like The Voice and Celebrity Big Brother, before flowers found him. He talks about the long line of side projects that almost worked, the friend who told him to go to flower school, and the ten-year journey from a £7.50 posy at a London coffee shop to a cutting garden in Kent.

What you'll hear:

• Why he calls himself a florist first and a grower second
• How a £99 online course turned into his most powerful funnel
• The honest story of writing a book when you don't come from money
• Why "people can only say no" is the line that changed everything

If you have ever felt stuck in a career that doesn't quite fit, this one is for you.

Life in Bloom by Graeme Corbett (available in the UK and US through your local bookstore or online) https://amzn.to/3QFDCPv

Guest Bio

Graeme Corbett is the founder of Bloom & Burn, a floral design studio based on a converted cow shed in Kent, England. After ten years in television casting, he pivoted to flowers in 2016 and has since built a workshop business that draws students from around the world. His first book, Life in Bloom, was released in April 2026.

• Instagram: @bloomandburn
• Website: bloomandburnflowers.com

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